Marcora+
Integrations · Sales Call Intelligence

Marcora + Gong

Turn every sales call into context your AI can write from. Marcora pulls Gong transcripts and creates the content you need, from battle cards to deal briefs to call analysis, on request or on a schedule.

Spotlight · Pulling Context In
Every Gong tool is available, both directions. This is just what this page leads with.
Works in the Marcora app and your team chat
How it flows
Gong calls
Transcripts, objections, signals
The Marcora agent
Creates from it, on ask or on schedule
Content and analysis
Briefs, battle cards, summaries
The Gap

Your Best Messaging Is Stuck in Call Recordings

Gong captures what your market actually says: objections, competitor mentions, the phrases that close deals. But that signal sits in transcripts no one re-reads. Marcora makes it context your team can write from.

What You Can Do

Pull In, Create, Push Out

Gong is strongest at pulling context in. From there Marcora creates, then pushes the result wherever your workflow needs it: your CRM, your docs, or your team chat.

Pull context in
Spotlight

Context the agent draws from, from Gong and your stack

Battle cards from objections
Pull calls where a competitor came up and turn the real objections into a ready-to-use battle card.
Deal briefs from call history
Summarize every call on a deal into a one-page brief with open risks and next steps.
Mine winning language
Extract the phrases from closed-won calls and feed them into your messaging guidelines.
Marcora drafts it
A strong first draft, not a black box
Then refine it together in the editor
Push content out

Where the finished work goes next in your workflow

Into your CRM
Push the finished battle card or brief into Salesforce so reps have it right in the deal.
To your team chat
Drop the summary into Slack or Google Chat for the deal team to act on.
Into a working doc
Save the call-derived content to Google Docs or your content library.
How It Works

Connect, Ask, Iterate Together

1
Connect Gong
Authorize once. Marcora indexes your call library and keeps it current.
2
Ask the Marcora agent
In the app, or right inside your team chat, wherever you work.
3
Draft, then refine
Marcora delivers a strong first draft. Refine it with the agent right in the editor, then send it to your library or out to your stack.
+ more
You
Build a battle card from last week's calls where Clari came up
Pulling 6 Gong calls from last week that mention Clari. Drafting a battle card from the objections reps heard: pricing, integrations, and migration.
Battle Card · Clari
Scheduled Workflows

Keep Your Call Intelligence Fresh, Automatically

Set a recurring workflow and Marcora keeps the signal flowing. Most often that means pulling new context in, but scheduled workflows can publish too.

Every morning · 9:00 AM
Pull yesterday's Gong calls mentioning Competitor X into the Competitive Research collection
Leans ingest · can also run publish workflows
Example Asks

Just Ask the Agent

In app

“Draft a battle card from the calls where we lost to Competitor X this quarter”

Slack

“Summarize my three Acme calls into a deal brief”

Google Chat

“What objections came up most in our demos last month?”

Use Cases by Outcome

What Teams Get Out of It

Outcome
Win competitive deals
Battle cards built from real objection language, refreshed every week.
Outcome
Onboard reps faster
Turn your top reps' calls into a 'how we sell' library new hires can read.
Outcome
Sharper messaging
Feed the phrases that actually close deals straight into your guidelines.
Why It Matters

Your Entire GTM Stack Becomes Context

Gong is one source. Connect your CRM, your docs, your project tracker, and the Marcora agent writes from all of it. Every integration you add is more context the agent can act on, in the app or in your channels.

FAQ

Questions, Answered

Marcora reads transcripts on request and caches only what's needed to build your asset. You control retention in settings.

Put Your Sales Calls to Work

Connect Gong and let the Marcora agent turn every call into content your team can use.

Free for one user · no card · not a trial
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