Pricing
Come for the context. Stay for the content.
Marcora unifies your business context into a team-shared source of truth, then works alongside you to ship content that matters.
Start free. Scale when your team does.
The context layer is free for one person, forever. Paid plans ladder on context: your team, your stack, your trust in it. Need more volume? Add Studio Credits to any paid plan, below.
The context layer, for you. Free forever.
Permanent, not a trial.
- Connects to Claude, ChatGPT, and Cursor, or any AI tool, via the Marcora connector.
- Your company context in one place, not scattered across docs and chats.
- 2 active projects with project-level context.
- Unlimited context items (fair use).
Your team on one source of truth.
- Brand Foundation and Team Reference Library. Your positioning, voice, personas, and sources, in one place.
- Shared context for your whole team. Everyone reads from, and creates from, the same source of truth.
- 10 active projects.
- 3 context collections to segment specialized material.
Your whole stack becomes context.
- 200+ integrations feeding the context layer. Gong, Google Drive, Notion, and more, on demand or on schedule.
- Slack and Google Chat channels. Work with Marcora where your team already talks.
- 25 active projects with privacy controls.
- Unlimited context collections with privacy controls.
Context you can vouch for.
- Context Intelligence. Freshness, drift, and health checks on your context.
- Content Grounding. Every claim checked against your library, with citations.
- Unlimited active projects.
- Contributor licenses, scoped to one project.
- Branded shareable links with tracking on every send.
No credit card required on any plan. Paid plans start with a 7 day trial.
Managing 3+ teams? Talk to us about organization pricing.
Need more volume?
Add Studio Credits to any paid plan.
Studio Credits power content creation with the Marcora Agent, fresh web imports, and grounding scans. Every plan includes a monthly allowance, and you can add a Studio Credit subscription from inside your workspace whenever the work calls for it. Reading your context is always free.
What uses credits
A feel for the meter, not a number to count.
Studio Credits track the work Marcora does for you. Creating new content, pulling fresh context in from the web, and grounding scans are what draw them down, while reading the context you already have stays free. Here is the rough shape of it.
A web retrieval
Marcora pulls a competitor’s page or a source off the web and files it into your context.
A fresh piece of content
Spin up a brand-new draft from your context. Starts around a handful of credits.
A blueprint-driven build
An involved, multi-model run against one of your blueprints. The deepest work Marcora does.
Reading your context
Your team and your tools reading the context you already have. Always free, on every plan.
Real usage varies, so we never promise a piece count. Most teams settle into a rhythm well inside their plan, and adding more credits is always one click away if they do not.
What happens at signup
You don’t start from zero.
Give Marcora your website when you sign up. In a few minutes it reads your top pages and stands up a working foundation, ready on every plan and yours to edit anytime.
01
Brand foundation, drafted for you
Company overview, brand voice, writing style, and real writing examples that become the basis for everything Marcora generates later.
02
Targeting dimensions, mapped
Your product offerings, your ICP’s user roles, and the industries you sell into, all drafted from your site and yours to refine.
03
Scored for relevance
Every context item is scored against your targeting dimensions, so the most relevant material surfaces when content gets made.
More than a first draft
Great context gets you a great first draft. Marcora gets you the finished piece.
Work side by side with the agent in Marcora’s editor: rewrite a line, ask for a different angle, tighten the close, all in one place and all still grounded in your company’s context. The last mile of great content is the iteration, and that is exactly what Marcora is built for.
Contributor licenses
Bring in outside collaborators, scoped to one project.
A contributor is not a full user. They live inside a single project: they can view it, comment, and make edits, but they cannot create new content and cannot see the rest of your workspace.
Built for the contractors, freelancers, and stakeholders you want in the work, but not inside your whole system.
Included with Command, up to 10 contributorsUser
Full workspace access
- Create, edit, and publish content
- Work across every project
- Use the Marcora Agent and channels
- Build and govern shared context
Contributor
Scoped to one project
- View that project’s content
- Leave comments
- Make edits
- Cannot create new content
- Cannot see the rest of the workspace
Enterprise
Want to talk before you sign up?
If you are a larger team weighing a rollout, we are glad to start a conversation first: a walkthrough, a demo, and a look at scaling higher with the access your team needs. No script. Just a conversation, on your timeline.
Compare plans
Every plan, side by side
Same context layer everywhere. The ladder is who shares it, what feeds it, and how far you can trust it.
| Free$0 / mo | Connect$39 / mo | Compass$99 / mo | The full context platformCommand$249 / mo | |
|---|---|---|---|---|
| Users | 1 | Up to 5 | Up to 10 | Up to 50 |
| Active projects | 2 | 10 | 25 | Unlimited |
| Context collections | · | 3 | Unlimited with privacy controls | Unlimited with privacy controls |
| Unlimited context itemsFair use, every plan | ||||
| Works with Claude, ChatGPT, Cursor, and any AI tool, via the Marcora connector | ||||
| Brand Foundation and Team Reference Library | · | |||
| Shared context for your whole team | · | |||
| 200+ integrations feeding the context layer | · | · | ||
| Slack and Google Chat channels | · | · | ||
| Context IntelligenceAlways on, never metered | Included | |||
| Content GroundingScans run on demand and use Studio Credits | Included scans use credits | |||
| Contributor licensesProject-scoped | ||||
| Branded shareable links with tracking | ||||
| Studio Credits included | 100 one time | 100 / mo | 500 / mo | 500 / mo |
| Add a Studio Credit subscriptionFrom inside your workspace | · | |||
| Sign up free | Start free trial | Start free trial | Start free trial |
Questions, answered plainly.
The short version: free is the floor, credits meter the work Marcora does for you, and you only reach out if you want to talk before a bigger rollout.
Neither, and you can take everything with you whenever you want.
Add Marcora as a connector in Claude, ChatGPT, or Cursor, and your context is available in all of them. It works over MCP, so any MCP client can reach it. Switch AI tools next year and your context comes with you, because it was never tied to one of them.
And you’re not limited to reading it in place. Everything in Marcora is stored as markdown, so you can simply ask your AI to export it all. It will walk your Brand Foundation, reference library, and documents and write them out as markdown files wherever you want them. No export request, no waiting on us, no proprietary format to unpick.
You can, and plenty of teams start there. The difference is that a folder stores context. It doesn’t decide what’s relevant, keep it accurate, or control who sees what.
In a folder, you are the retrieval system. Every time you sit down to write, you choose which files to paste in, and you do it slightly differently than last time. That inconsistency is usually the thing you were trying to solve.
Marcora picks the right context, not all of it.
- Everything is chunked and searched by meaning, so your AI gets the passages that matter instead of whole documents it has to wade through.
- Your Brand Foundation, voice, and writing style travel with every request automatically. You never have to remember to attach them.
- Relevance isn’t only semantic. Marcora keeps your targeting dimensions (products, roles, verticals, buying stages) and scores every context item against all of them, then weights retrieval by what you’re actually targeting. So the proof point written for one persona wins when you’re writing for that persona.
Marcora keeps your context true.
- Marcora watches for material going stale or starting to contradict itself as you add new work, tells you, and suggests the fix.
- It also checks finished content against your context claim by claim, and flags anything your library doesn’t support. When a claim is true but missing, it suggests adding it, so the next piece starts stronger.
- A folder will never tell you that two of its files now disagree.
Marcora scopes who sees what.
- Context collections you opt in or out of, so you can pull in just your product documentation when that’s the job.
- Project-scoped context for a launch, so its call notes and briefs apply while you’re on it and nowhere else.
- Either can be private to you or shared with the team. Everyone connects to the same place, works from the same shared truth, and layers their own context on top.
- A shared folder is all or nothing.
And if you ever want the folder anyway, you can have it. It’s all markdown, so your AI can write the whole thing out whenever you ask.
Get started
Start free. Bring your team when you’re ready.
Get your company context in one place in minutes on the free floor, no card required. Add seats and turn on the Marcora Agent whenever the work calls for it.
